Eastgate Christmas Colour

At Creative Collective, we embarked on an exciting journey to bring Eastgate Shopping Centre's holiday spirit to life with a truly enchanting interactive campaign. Teaming up with Cricut, we curated an extraordinary family activation that embraced the vibrant spectrum of colours, ensuring a magical experience for all.

Running over 16 festive days, from December 15 to December 31, 2022, Christmas Colour Land beckoned visitors daily from 11 AM to 6 PM, extending hours on Christmas Day from 11 AM to 3 PM. For an affordable fee of just R25 per person, guests gained entry into this wondrous realm of creativity, igniting the holiday season with a kaleidoscope of imagination.

Upon entering Christmas Colour Land, visitors were greeted by an awe-inspiring sight—an amazing, colourful build that beckoned them into a world of enchantment. The entrance was adorned with towering colour arches, creating a mesmerizing spectrum that set the tone for the vibrant experience ahead. Shoppers discovered an array of captivating activities provided by Creative Collective that made their visit to Christmas Colour Land an unforgettable experience:

Slide & Ball Pit: Kids plunged into fun as they slid down into a vibrant ball pit, adding a splash of colour to their day.

Magnetic Wall: Creativity was unleashed on the Magnetic Wall, adorned with a plethora of fun magnets that could be arranged into festive patterns and images.

Yarn Bombing: Crafty individuals got creative with yarn as they contributed to the Yarn Bombing zone, creating charming festive images that embodied the holiday spirit.

Wishing Wall: Hopes and dreams for the season ahead were shared on the Wishing Wall, a heart-warming space where aspirations came to life.

Colouring-In Wall: Guests unwound with a burst of colours as they indulged in the joy of colouring, creating their own vibrant masterpieces.

Personalized Baubles: The heart of Christmas Colour Land beat with Cricut's personalized baubles station. Crafted unique ornaments told holiday stories with a personal touch.

Various Photo Spots: Guests immersed themselves in the enchanting atmosphere of Christmas Colour Land and captured memories at various photo spots, designed to transport them to a world of festive wonder.

Competitions: Various competitions with exciting prizes were won, adding an extra layer of excitement to visitors' experiences.

Gift Wrapping with a Cause: The season of giving was embraced through participation in a thoughtful gift-wrapping initiative, where each wrapped gift contributed to a meaningful cause.

Theatrical Fun: The joy of the holiday season was experienced through lively performances by a team of festive promoters and dancing elves, adding a touch of theatrical merriment to the atmosphere.